The CurrencyPortland, OR · Brand Design / Consulting
Outsource Consultants, Inc. unveils bold new brand identity signaling the future of expediting and building code consultingDesigning a Scalable Wellness Brand: Lessons from Movita Juice BarMagicDecor Elevates Ajaya Kumar Nayak as VP of Design and ConsultingCaliber Academy equips unicorn brand with world-class organizational design - Consultancy-me.comPeter Schmidt Group Welcomes Cristina Balbo as Director Consulting in MilanCracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.Texas Donuts Unveils Bold New Interior and Branding Design by Mindful Design ConsultingBDO Canada launches brand refresh50,000feet partners with Boston Consulting Group on BCG X division brandingAccenture Song absorbed into new Reinvention Services lineRebranding Consultation Ahead For Urban Area Of SaubleGolden Valley hires consultant for $71,000 rebrandAnnouncing Player 97: Our New Brand Vision, Research, Consulting CompanyPwC launches new brand positioning and ‘So You Can’ campaignOutsource Consultants, Inc. unveils bold new brand identity signaling the future of expediting and building code consultingDesigning a Scalable Wellness Brand: Lessons from Movita Juice BarMagicDecor Elevates Ajaya Kumar Nayak as VP of Design and ConsultingCaliber Academy equips unicorn brand with world-class organizational design - Consultancy-me.comPeter Schmidt Group Welcomes Cristina Balbo as Director Consulting in MilanCracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.Texas Donuts Unveils Bold New Interior and Branding Design by Mindful Design ConsultingBDO Canada launches brand refresh50,000feet partners with Boston Consulting Group on BCG X division brandingAccenture Song absorbed into new Reinvention Services lineRebranding Consultation Ahead For Urban Area Of SaubleGolden Valley hires consultant for $71,000 rebrandAnnouncing Player 97: Our New Brand Vision, Research, Consulting CompanyPwC launches new brand positioning and ‘So You Can’ campaign

The Currency . Brand Design / Consulting Insights

Meaning Is the Currency of Our Time

People are gorged on information and starved for meaning. The two conditions are not coincidental. They are causally related. On why meaning has become the scarcest resource in the modern brand economy.

4 min read
Meaning Is the Currency of Our Time
The Shape of a Name

The Shape of a Name

Before the logo. Before the deck. Before the pitch. There is a name. And in the name, a small cosmology. On what it means to name something with intention — and why the best names are never accidents.

Brand Design / Consulting update — 2026-06-05

Brand Design / Consulting update — 2026-06-05

Brand Design / Consulting Update — 2026-06-05

Brand Design / Consulting update — 2026-06-04

Brand Design / Consulting update — 2026-06-04

Title: Brand Design / Consulting update — 2026-06-04

Dark Editorial Photography, Minimal Typographic Detail, Warm Film

3m read

Dark Editorial Photography, Minimal Typographic Detail, Warm Film

3m read