The Currency . Brand Strategy & Design Consultancy Insights
Brand Messaging Framework: What It Is and Why Most Companies Get It Wrong
Most brand messaging frameworks don't get used. Here's why they fail — and what the ones that actually work have in common.
How to Choose a Brand Guidelines Provider
If you're running a middle-market company, chances are you need to make some serious brand decisions soon. You want your brand to be clear, consistent, and
Logo Design Cost Factors
How much does it cost to design a logo? That's the question on every founder's mind. And rightfully so. A logo is more than just a visual representation of
What to Look for in Brand Guidelines
Most brand guidelines are written to be admired, not used. Here's how to tell whether a set can survive contact with the people who actually have to build with it.