Visual Identity
3 articles from The Currency
Questions to Ask Before Building a Brand Identity
Before building a brand identity, define the business condition, audience, position, equity, touchpoints, users, accessibility, implementation, and governance.
Questions to Ask Before Logo Design: A Brief Checklist
Before logo design, define the business change, audience, recognition needs, applications, constraints, decision process, and complete identity scope.
What a Visual Identity System Is and What It Must Do
A visual identity system combines logos, type, color, imagery, layout, components, and rules that work across a company's real channels.