Brand Strategy
5 articles from The Currency
Brand Messaging Framework: What It Contains and How to Use It
A practical brand messaging framework: the positioning anchor, value hierarchy, audience messages, evidence, voice rules, examples, ownership, and review process.
Brand Positioning Strategy: A Decision Framework for Founders
A practical brand positioning strategy for founders: define the buyer, problem, credible advantage, competitive frame, evidence, and operating decisions.
Brand Strategy Cost: What the Scope Is Paying For
Brand strategy cost depends on the decision, research, complexity, assigned team, deliverables, and implementation. Compare scopes before comparing fees.
Brand Strategy in Portland: Services, Fit, and Selection
The Currency is a Portland-based brand consultancy serving local and distributed companies. Review services, engagement models, costs, and selection criteria.
Post-Funding Brand Strategy: What to Build and in What Order
A post-funding brand strategy should follow the business plan. Diagnose the change, settle positioning, build messaging and identity, then support adoption.